Your privacy is important to us. We attempt to use and share personal information that we collect online carefully and sensibly. BDAGamer respects the privacy rights of its online audience and customers, and is committed to protecting the information collected about you. We have created a Privacy Policy that provides a map of how we collect, store, and use the information that is collected via online forms, contests, and sweepstakes.

Our online privacy policy applies only to information that we collect from customers online who visit BDAGamer.com; it does not apply to any information collected at our retail stores and outlets. This website contains links to other websites. BDAGamer.com is not responsible for the privacy practices or the content of such other websites.

In this document, the word "computer" means any device used to connect to BDAGamer.com, including, but not limited to, mobile devices.

Information Gathered via the BDAGamer Website:
We receive and store any information you enter on our website or that you give us in any other way. You can choose not to provide certain information, but this will limit your ability to purchase products offered on the website, or to take advantage of some of our features for website customers.

We use customer contact information from the account form to customize future shopping for you, to improve our website and stores, and, if you choose, to send you information about our company and to inform you of sales and special offers. If, after receiving a non-order related email, you do not want to receive such emails in the future, you can notify us, by clicking on the "unsubscribe" link attached to each email.

Information you provide us:
This notice applies to all information collected or submitted on the BDAgamer web site. On some pages, make requests, and register to receive materials. The types of personal information collected at these pages are:

• Name
• Address
• Zip Code
• E-mail address
• Credit Card Number

When you place an order with us, your contact information is used to communicate related information, such as order and shipment confirmation, release date changes and requests for more information to facilitate the processing of your order. You may opt-out of these communications by canceling your order.

Information we obtain from your activity:

• When you search
• What you buy
• If you participate in a contest or questionaire
• Your communication with Customer Service

Automatic Collection of Information:
If you purchase any products online, or have any other interaction with our website, we will receive and store information that you provide or that is generated by your actions. For example, like many websites, we use "cookies," which are placed on your computer (explained in more detail below), to remember your name and the contents of your shopping cart. This allows you to leave our site, come back later, and still have the contents of your shopping cart intact. It also lets us personalize your experience at BDAGamer.com, tailoring the content to your interests. A number of companies offer utilities designed to help you visit websites anonymously, but if you use these utilities, it may limit your ability to use personalized features that we offer.

Typical information collected:

• Internet (IP) address
• Login and password information.
• E-mail address.
• Web browser type and version.
• Operating system and computer platform.
• Purchase history.
• The full Uniform Resource Locator (URL) clickstream
• To our website
• Through our website
• From our website
• Other information collected
• The date you accessed the website
• The time you accessed the website
• Cookie Number
• Products you viewed or searched for
• Areas of our website you visited
• Phone numbers of the phones you used to call our toll-free number.

We also may log the length of time of your visit and the number of times you visit and purchase from us. We assign you a unique internal identifier to help keep track of your future visits.

IP Address:
Your IP address is also used at times to help identify you as you browse and to assist BD&A in gathering broad technical and demographic information on who uses our site. We may provide third parties with statistics about our users, traffic patterns and related site information. This data is collected from millions of user visits to our site each month and does not contain any personally identifiable information.

An Explanation of "Cookies":
Cookies are used to help make your use of our site more enjoyable. BDAGamer creates these cookie files on your hard drive through your browser and uses them to save information so you can avoid re-entry of certain information each time you visit our site. Cookies also help us to deliver content specific to your interests. You may decline our cookies if your web browser software permits, although this may prevent you from accessing certain features on our site. Because cookies allow you to have the benefit of our personalized features, we recommend that you leave them turned on. You MUST have cookies enabled in order to checkout on our website.

Email Surveys:
In these surveys we ask visitors for contact, demographic and technical information. We use contact data from our surveys to send users information about our company. This information is also used to contact visitors to learn more about specific problems they might have reported or to give them rewards, if such a reward program is part of the survey. The demographic information is used to learn more about the types of people who visit our site.

Typical Information collected:

• Email address
• Videogame hardware and software owned
• Age
• Sex
• Zip Code

Contests and your contact information:
Typical Information Collected:

• Name
• Email Address
• Shipping Address (Street, City, State, ZIP Code)

We use this information to contact the winners. We may share contest information entered on our website with our business and marketing partners.

Customer Product Reviews:
Visitors are allowed to communicate information on products. When posting a review, you can optionally display your name, an alias, or remain anonymous. However, if you disclose personally identifiable information in your review, that information is public information and may increase your chance of receiving unsolicited email. You should use discretion when disclosing information on-line.

E-mail Communications:
We provide email links on our "Customer Services" page that allow you to contact us directly with any questions or comments you may have. We may receive a confirmation when you open any e-mail that we send to you, if your computer supports such capabilities. If you send us any email, we will retain such email and your email address for response. We also may compare our customer list to lists received from other companies, in an effort to avoid sending unnecessary or duplicate messages to you.

Information from Other Sources:
If we receive any information about you from other sources, we may add it to our account information. For example, if we receive a list of subscribers to a gaming publication, and we note that you are a subscriber, we may include that information in the account information that we store about you. Other examples of information we receive from other sources include updated delivery and address information from our carriers or other third parties, which we use to correct our records; account information, purchase or redemption information, and page-view information from business partners who operate their own websites or for which we provide any services; search term and search result information from searches conducted through the website; and credit history information from credit bureaus, which we use to help prevent and detect fraud.

Sharing of Information:
If you register for tournaments on BDAGamer.com, we may share your registration data with the tournament host and they may use it for internal tracking and analytics. For instance, if you give us your Xbox Live Gamertag for a Microsoft tournament, Microsoft will use that information for internal research.

Sharing with Third Parties:
We may share customer information that we collect with third parties. Usually, this information will be shared with a third party that has relationship with us as a business partner or marketing partner. (See information on Third Party Relationships below.) Also, we may use the information that you provide us, or that we collect about you, in connection with the promotion of our products and services and those of our affiliates. It is not our policy to sell or rent lists of our website customers to unaffiliated third parties.

Sharing with our Contractors:
We also may employ other companies and individuals to perform functions on our behalf. Examples include order fulfillment, package delivery, postal mail and e-mail communications, customer lists management, data analysis, marketing assistance, credit card processing, and customer relationship management. These companies and individuals have access to personal information needed to perform their functions, but they are not permitted to use such information for other purposes without our permission.

Promotional Offers May be Sent to You:
We may send you offers on behalf of our company or other businesses, or permit other businesses that we are working with to send you offers, if we believe that you may be interested in receiving these offers. If, after receiving a non-order related email, you do not want to receive such emails in the future, you can notify us, by clicking on the "unsubscribe" link attached to each email.

Sale or Acquisition of Business Units:
As we continue to develop our business, we may buy or sell business divisions or companies, we may merge or combine with another company, or our company itself, or all or a significant part of its assets, may be acquired by another company. In such transactions, customer information generally is one of the transferred and shared business assets. The information transferred and shared remains subject to the promises made in any pre-existing privacy notice (unless, of course, the customer has agreed to be subject to new privacy notice terms).

Legal Requirements and Protection of BDAGamer.com and Others:
We may decide to release your account and other personal information if we believe release is appropriate or necessary to comply with the law, to enforce or apply our website terms of use and other agreements, or to protect the rights, property, or safety of BDAGamer.com, our users, or others. This information may be released or exchanged with other companies and organizations to protect against fraud, or for credit risk reduction. We will cooperate with law enforcement and judicial authorities, and we may provide personally identifiable information to appropriate government authorities upon receipt of a subpoena or court order, or to cooperate with a law enforcement investigation. We will fully cooperate with law enforcement agencies in identifying those who use our services for illegal activities. We also reserve the right to report to law enforcement agencies activities that we in good faith believe to be illegal. We undertake no obligation or duty to release such information, however, unless we are required to do so under applicable law.

Other Circumstances:
If we want to share personal information other than as permitted or described above, we will notify you, and you may choose to instruct us not to share the information.

Third Party Relationships:

We have several types of third-party relationships.

• We offer an affiliate program through a third-party affiliate manager. This program allows other websites to earn money by directing people (through links) to our website. If you sign up as an affiliate, your contact information (website address and related information, email address, mailing and payment addresses, and contact information) is sent to the third-party affiliate manager who activates your affiliate status and pays you based on the sales you generate for BDAGamer.com. You may apply for this program using an Affiliate Program application. The Affiliate Program area is clearly labeled, and your information is never collected or shared unless you also fill out an Affiliate Program application.
• We work with business partners to provide you access to their products and services. For example, our website includes a link to www.alienware.com. Any information you supply upon entering the www.alienware.com site is collected by Alienware.
• We link to third-party surveys. When you complete a purchase, you are often invited to participate in a survey to rate your experience. The survey is conducted by a third party (and is identified as such) who shares all of the survey information with us, including your email address if you specify it in the survey. We use this information to gauge which areas of our service need improving.
• If you order from us after visiting Sony's Playstation.com web site we will forward your PlayStation Underground registration number to Sony along with any information regarding the products you have purchased.

Data Security:
SSL (provide image & link to SSL verification service)
During transmission of information by you to our website, we use Secure Sockets Layer (SSL) software, which encrypts information you input. To the extent that you use our website, and connect to us through your computer, anyone with access to your computer may be able to access our website and conduct transactions in your name. We have no ability to know who has access to your computer, or to your credit card information, or who you have authorized to use such computer or information.

What you are responsible for:
Persons with access to your computer may be able to view any private or stored account information or other information that you have given to us. Accordingly, you are responsible for any transactions that are made in your name by someone who has access to your computer or your credit card number. It is important for you to protect against unauthorized access to any login or password information, and to your computer.

Credit Card Information:
We reveal only the first two and last two digits of your credit card number when confirming an order, but we have to transmit the entire credit card number to the credit card processor or company during order processing.

You May Access, Change or Modify Your Personal Information:
If you have purchased from us or created an account, then our site will provide you with the opportunity to review, correct, or update your account information. You can do this by:

1. Accessing BDAGamer.com and clicking on the "My Account" link.
2. Sending mail to the following postal address:
   BD&A Consumer Products
   15525 Woodinville-Redmond Rd. NE
   Woodinville, WA 98072
3. Calling the following telephone number:
   1-800-451-4764 x7608

Choosing how your information is used:
You always may choose not to provide information. If you choose not to provide necessary information, we may not be able to process your orders or inquiries. If we permit you to update any information that we store about you, we may keep a copy of the previous information for our records.

If, after receiving a non-order related email, you do not want to receive such emails in the future, you can notify us, by clicking on the "unsubscribe" link attached to each email.

We May Change These Terms:
We may modify this Privacy Policy at any time by posting a prominent notice of the material changes on our site's homepage. The material changes shall automatically be effective on the date they are posted on our site.

Our commitment to children's privacy:
BDAGamer.com does not sell products for purchase by children. We sell children's products for purchase by adults. If you are under 18, you may use BDAGamer.com only with the involvement of a parent or guardian.

Terms and Conditions of Use, Notices, and Revisions:
If you choose to visit our website, your visit and any dispute over privacy is subject to this privacy notice and our Terms and Conditions of Use, including limitations on damages, arbitration of disputes, and application of the law of the Commonwealth of Pennsylvania. If you have any concerns or questions about this privacy statement, the practices of this site, or your dealings with this website, you can contact:

BDAGamer.com Customer Service
15525 Woodinville-Redmond RD NE
Woodinville, WA 98072

As is the case with any business, our business changes over time, and our privacy notice and the Terms and Conditions of Use also will change. We may e-mail reminders of our notices and conditions. You should frequently check our website to see recent changes to these terms and policies. Unless stated otherwise, our current privacy notice applies to all information that we have about you and your account.